However, don’t expect to geotag photos and see that alone make a huge difference in how well your web pages rank in organic search results. But there is anecdotal information that geotagging and other photo optimization techniques may have some impact on organic search results. Geotagging photos has not been shown to improve the ranking of a Google My Business listing. website pages that match what the person searched for). There are basically three types of results when people search for a local business: ads, Google My Business listings, and organic search results (e.g. Jason Brown, Platinum Google My Business Platinum Product Expert Does Geotagging Help with Organic Search Engine Rank? The people that swear by it, however, are selling services, so of course they want it to work.

Google won’t confirm or deny the impact of Geotagging photos on GMB, but I have never seen it work with any of my tests. In fact, none of the Google My Business top volunteer product experts believe that geotagging photos helps your GMB listing rank higher. Tim Kahlert did a follow-up test that also showed geotagging had no impact on how well a business shows up in a Google search. The team at Sterling Sky did an in-depth test that showed geotagging photos had no impact on your Google My Business rank. But whether or not Google reads photo meta data on upload, geotagging doesn’t actually impact how well your GMB listing ranks in a local search. That doesn’t mean that Google might not read the geotags and store that info before it strips them (I personally don’t believe that Google wastes ANY data). Plus, Google strips all of the meta / EXIF data from photos when you upload them. It doesn’t need geotags on your GMB photos to connect them to your business. However, when it comes to GMB, Google already knows the location of your business. The theory is that if you geotag photos before you upload them to your Google My Business (GMB) listing, it will help your business rank higher in a local search. Does Geotagging Help Your GMB Listing Rank Higher? These geographical coordinates may correspond to those of your business … and that’s where the controversy comes in. And there are software tools that will let you geotag photos after the fact. Some high-end professional cameras that have GPS will also automatically geotag photos. This underlying data is called EXIF data (Exchangeable Image File Format) and is typically automatically added to photos by smartphones using your GPS location. But when you look at the underlying data you’ll see latitude and longitude coordinates along with other meta data about the photo. You don’t see this data on the image itself. Geotagging is the process of adding geographical coordinates to an image. Geotagged Photo with Latitude and Longitude

Geotag photos